Articles · for business · Batumi
A beauty salon website: what it needs
Clients choose a salon by photos of the work, prices and reviews — and want to book in a couple of taps. A salon website does not need to be complex: one clear page that works together with Google Maps and Instagram is enough.
The first screen
- Name, area and main service: “Nails and brows in Old Batumi”.
- “Book on WhatsApp” and “Call” buttons.
- Opening hours and your Google rating.
Services, prices, stylists
- Services with “from” prices — clients dislike messaging just to ask.
- Stylists: photo, experience, specialism.
- Before-and-after photos — one consistent, high-quality series.
Booking and Google
Booking via WhatsApp or an online service, a link to your Google profile with reviews, a map. The Google profile brings new clients searching “beauty salon near me”; the website helps them decide.
Three languages and mobile
Batumi has many tourists and newcomers: English, Russian and Georgian widen your client base. The site must load fast on a phone — that is how almost everyone will see it.
What to skip
- Long “about us” texts — photos and reviews work better.
- Heavy videos on the first screen — slow loading.
- Complicated forms instead of a simple WhatsApp button.
FAQ
Questions and answers
How much is a salon website?
A business-card site is from 150 GEL; photos of your work and interior from 50 GEL. You get the exact price after we talk.
Is Instagram enough without a website?
It can be, but a website and Google profile bring clients from search, while Instagram mostly reaches people who already know you.